As the owner of Ruffian I love this cell phone pouch, and It almost didn't come about.  Ruffian designed a custom iPhone 5 pouch for a customer a few years back and well he called recently and needed a couple more.  About two days later he called back and said scrap that he needed an iPhone 6 case because he dropped his current phone in the lake.  OK, new design so I started from scratch with new materials and dimensions.  The old case was iPhone 5 size, made with Cordura, and did not have padding.  So I brought this new cell phone pouch up to wildland specs.  Ballistic nylon, 1/4" foam insert, 1 1/2" heavy poly webbing, heavy tape trim on rim and lid.  Now it is a seriously durable product and it looks great.  Well for Christmas this year my wife gave me a Google Nexus 6P with the Supcase and I have had this cell phone pouch on my airlock belt everyday since.  I try to be impartial but when you use something everyday and you love it, sometimes it's hard to keep you mouth shut.  Anyways hope this story helps you all know how products come about around here.  Bill